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Version V005 · 11 November 2026. Download this document

A.C.E Complete Service Terms

Version V005 — 11 November 2026

1. Parties and contract documents

1.1 The supplier is Nicholas Barnes trading as A.C.E Tailored, a UK sole trader (A.C.E, we, us or our).

1.2 The customer is the business identified in the applicable order, statement of work, or order confirmation (Client or you).

1.3 These Terms are for a Client purchasing wholly or mainly for its trade, business, craft or profession, including a sole trader buying in that business capacity. The individual accepting confirms authority to bind the identified Client. A.C.E may request reasonable evidence of identity, business purpose and authority before accepting an order. An individual’s declaration does not remove rights that apply by law. If the purchase is mainly personal, or the position is unclear, tell A.C.E before acceptance so that the order can be reviewed rather than processed under unsuitable business terms.

1.4 The agreement comprises these Terms, the applicable order or statement of work, any agreed written change control, and the approved Data Processing Agreement (DPA) where A.C.E processes Client Personal Data on the Client’s documented instructions. If they conflict, the DPA prevails for Client Personal Data; the order or statement of work prevails for expressly agreed service-specific scope, timetable, and acceptance criteria; and these Terms prevail otherwise.

1.5 A quotation, demonstration, prospect page, sales statement, or informal communication does not amend the agreement unless incorporated in a written agreement accepted by both parties.

2. A.C.E Complete service

2.1 A.C.E Complete is one integrated managed service priced at £179 per month. A.C.E is not VAT registered. No VAT is charged or added to the prices shown. If A.C.E becomes VAT registered, the £179 monthly total will remain unchanged and will include any VAT properly chargeable. Until then, no VAT is charged. The price must not be represented as separate website-creation, hosting, social-content, or receptionist charges.

2.2 There is no upfront website-creation fee. Subject to the Client meeting its responsibilities and any scope recorded in the order, A.C.E Complete includes:

2.3 Paid advertising spend and paid advertising management are excluded unless expressly agreed in writing. Unagreed bespoke functionality, third-party services, third-party charges, and work outside the recorded scope are also excluded.

2.4 Connecting an existing supported booking link or widget may be included where recorded in the order. Creating, configuring, or paying for the booking platform itself is excluded unless separately agreed. The Client remains responsible for its third-party account and service charges.

2.5 No service level, availability target, publication date, or result is implied unless expressly agreed in writing. A.C.E will perform the Services with reasonable care and skill. A.C.E does not guarantee uninterrupted third-party services, particular rankings, reach, followers, traffic, enquiries, bookings, revenue, conversion, or other commercial results.

2.6 Local-visibility and customer-discovery support includes the Google Business Profile content described above. It does not guarantee local-search position, ranking, traffic or results. Supported access must be separately agreed; this contract does not itself connect any social account, telephone line or diary.

3. Website delivery review and approvals

3.1 Once A.C.E has received all required information, content and access, the completed website will be ready for review within seven working days. A working day is Monday to Friday excluding bank holidays in England and Wales. A.C.E records the date all required inputs are received and tells the Client the review target. This is readiness for review, not an unconditional launch deadline; clause 3.5 addresses subsequent Client-caused delays.

3.2 The Client must review submitted work promptly and provide approval or a consolidated list of specific, scope-based non-conformities through the agreed review process. Subjective design preference, where A.C.E is following that agreed process, does not itself establish non-conformity or material breach.

3.3 The Client must give A.C.E accurate, complete, current, and lawful business information, including as applicable services, prices, staff or team details, opening hours, policies, booking rules, content, images, and required account or platform access. The Client remains responsible for approving its facts, claims, offers, regulated statements, legal notices, and final customer-facing content.

3.4 The Client warrants that it owns or has all permissions needed for A.C.E to use Client-supplied content to provide the Services. The Client must not instruct A.C.E to publish content that is unlawful, misleading, defamatory, infringing, malicious, or supplied without permission.

3.5 A.C.E may reasonably pause or restrict affected work and request replacement material where it identifies an intellectual-property, privacy, security, legal, or platform-policy concern. The Client is responsible for delay or error arising from missing, late, inaccurate, incomplete, or outdated information, content, approval, access, or instruction. The timetable will be extended reasonably to reflect that delay.

3.6 Any material addition or change to the agreed scope, timetable, or price must be recorded and accepted in writing before A.C.E is required to perform it.

3.7 The reviewed concept’s recorded design family, branding and core visual direction are the starting point for the paid website. A material conflict or change is discussed and recorded before changing that direction. The accepted Order Record identifies the exact concept revision and scope; a complimentary concept is a sales illustration, not a free completed website.

3.8 The initial website includes two consolidated revision rounds within the accepted scope unless the Order Record expressly agrees otherwise. A round is one combined list of corrections or reasonable adjustments; new scope needs written agreement before charging. Please review a submitted version within seven days or tell A.C.E that more time is needed. Silence is not approval. Website launch requires the Client’s express approval of the exact finished version and A.C.E’s recorded launch approval.

3.9 Ongoing agreed updates are those in the accepted Order Record. No internal support-cost estimate or historical minutes allowance is automatically a Client entitlement. Any extra paid work must be agreed before charging.

4. Social content and AI receptionist

4.1 A.C.E will prepare the included social content using approved Client facts and materials. The Client is responsible for the factual accuracy, legal compliance, permissions, and suitability of information and images it supplies or approves. Late approval can change the intended publication date.

4.2 A.C.E does not control social-platform availability, rules, technical changes, moderation decisions, reach, or audience response. A.C.E may reasonably adapt, pause, or decline content that would breach law, platform rules, these Terms, or a reasonable safety or reputational standard.

4.3 The AI receptionist may assist with enquiries and booking. AI systems can make mistakes and may not understand every enquiry or instruction. A.C.E will configure the service using approved Client facts but does not guarantee that every enquiry will be answered, handled correctly, converted to a booking, or produce revenue.

4.4 The included allowance is 150 AI telephone minutes per monthly billing period, with additional telephone usage at 25p/minute. Unused minutes do not roll over unless expressly agreed. Additional usage is human-reviewed and invoiced separately; it is not automatically added as a metered subscription charge. Before chargeable telephone use starts, the Order Record or a written service configuration accepted by the Client must state what counts as a telephone minute, rounding, evidence, any spending limits and payment due date. No undisclosed rounding rule or retrospective charging method applies. A.C.E provides the usage period and calculation on request, reviews disputed usage before adverse action and may apply proportionate controls to investigate unexpected use.

4.5 The AI receptionist is not an emergency, medical, legal, financial, safeguarding, or other high-risk advice or response service. The Client must not rely on it for those purposes and must provide suitable alternative contact routes and escalation procedures where relevant to its business.

4.6 Booking actions require the Client’s approved rules and separately authorised, supported calendar access. A concept receptionist is a demonstration, not an activated telephone service. Before live receptionist use, the Client and A.C.E record the actual provider, permitted data, purposes, escalation route and caller or visitor information. Neither call recording nor storage of transcripts is included by implication: either requires a confirmed configuration, lawful basis, appropriate notices, retention arrangements and any consent required by law before it is enabled. Real-time processing needed to answer an enquiry must also be disclosed. The Client must provide an appropriate human contact route. The standard service must not solicit sensitive health information, children’s information or other high-risk data without a separately assessed and accepted arrangement. Inbound service enquiries do not authorise unsolicited outbound marketing calls or messages.

5. Third-party services

5.1 The Services may depend on hosting and infrastructure providers, domain registrars, booking systems, social platforms, AI providers, telephony or messaging providers, payment processors, automation providers, and other integrations.

5.2 A.C.E remains responsible for its own contractual obligations but does not control and does not guarantee a third party’s availability, pricing, features, account decisions, transfer capability, terms, outages, or rule changes. A temporary outage or change outside A.C.E’s reasonable control is not, by itself, a material breach.

6. Term, payment, and cancellation

6.1 The contract is formed only when A.C.E manually sends written order confirmation after your active acceptance and verification of the required first payment. The date on which that confirmation is sent is the Start Date, stated in Europe/London time. The managed service, monthly billing periods and 12-month Initial Term all start on that date, not on concept approval, questionnaire completion, readiness for review or website launch. The first £179 collected at checkout is an advance payment credited in full to the first monthly period from the Start Date; it does not buy an additional period before acceptance. If A.C.E declines the order, it will refund that advance in full without undue delay and will not continue recurring collections. If it cannot accept promptly, it will explain the delay and offer return of the advance before confirmation. Before confirmation you may withdraw the pending order and receive that advance back in full. The parties do not enter the 12-month commitment until confirmation is sent.

The first monthly billing period starts on the Start Date and ends immediately before the next billing date. Subsequent periods start on the Start Date’s calendar day in each following month and end immediately before the next billing date. If that day does not exist in a month, that month’s billing date is its last calendar day; the original day remains the anchor for later months. The Initial Term ends immediately before the first anniversary of the Start Date, using the last day of February for a 29 February anniversary in a non-leap year. The confirmation states the exact Start Date, next monthly billing date and Initial Term end date. There are twelve £179 monthly fees in the Initial Term, totalling £2,148 before separately agreed extras. The first renewal after it is due on that anniversary unless valid notice ends the agreement. A.C.E will align recurring collections with these dates, including any necessary credit or billing adjustment; no period is charged twice and no extra fee arises from a delay before confirmation. It continues after the Initial Term at £179/month on a rolling monthly basis unless ended under clause 6.2.

6.2 After the Initial Term, either party may end the service with at least one calendar month’s written notice. Notice may be served during month 12 to end at the end of the Initial Term if received at least one calendar month before its renewal boundary. Otherwise the end date is immediately before the first monthly renewal boundary falling on or after expiry of one calendar month from receipt. Where a corresponding day does not exist, use that month’s last day. Fees are payable only up to that effective end date, except remaining committed fees properly due on voluntary early termination during the Initial Term. A.C.E confirms receipt and the calculation in writing; failure to acknowledge does not invalidate notice actually received. Send notice to hello@acetailored.co.uk, identifying the business and order. A failed or undelivered email is not received notice; contact A.C.E using the order contact details if delivery fails. These notice rules do not postpone a valid material-breach termination.

6.3 Fees are payable monthly in advance through the agreed payment method and the dates in clause 6.1. Maintain a valid payment method and promptly report errors or disputes. Agreed retries do not authorise a duplicate payment or change the term. No contractual late-payment interest, administration, cancellation, restoration or arbitrary penalty fee is added. The first checkout payment is treated as the advance described in clause 6.1, not a separate creation fee.

6.4 A.C.E may suspend an affected ongoing service for verified non-payment only after reasonable notice, a reasonable opportunity to remedy, and a proportionate human decision. Suspension will not be automatic. A.C.E will consider credible payment error evidence, disputes, complaints, and reasonable payment proposals before suspension or termination. Client Personal Data must not be withheld, restricted, or used as payment leverage.

6.5 A.C.E may terminate for material Client breach, including persistent non-payment, after written notice identifying the breach and a 14-day opportunity to remedy where the breach is capable of remedy. A.C.E may terminate immediately where continued performance would be unlawful, materially unsafe, or expose A.C.E or a third party to material security or legal risk.

6.6 If the Client voluntarily terminates during the Initial Term without a contractual right to do so, the remaining committed monthly fees for the balance of that term become due. This is the minimum service commitment, not an additional cancellation fee or an artificial split of the monthly price. A.C.E may agree settlement, payment plans, reduced recovery or write-off, recorded in writing. A.C.E gives an itemised calculation, credits sums already collected for the same period and any reductions required by law, takes reasonable steps to reduce avoidable loss where required, and does not recover the same loss twice. Neither a final recovery decision nor collection of the whole balance is automatic. Genuine disputes and evidence of error receive human review.

6.7 The Client may terminate before the end of the Initial Term for a genuine material breach by A.C.E only if it first gives written notice identifying the alleged breach and A.C.E fails to remedy it within 14 days where capable of remedy. On valid termination under this clause, future monthly fees after the termination date are not payable.

6.8 The following do not, without more, constitute a material breach by A.C.E: a change of mind; subjective design preference where A.C.E follows the agreed review process; delay caused by Client information, content, access, approval, or breach; temporary third-party outages outside A.C.E’s reasonable control; or an unsupported, unlawful, or prohibited Client request.

6.9 Termination, expiry, or suspension does not affect fees properly due before the effective date, rights accrued before that date, or provisions intended to survive termination.

6.10 Cancelling a payment mandate does not cancel the agreement. A browser payment-return page is not proof of payment, contract confirmation or authority to begin onboarding. A.C.E verifies signed provider payment evidence, conducts human order review and sends confirmation manually under clauses 6.1 and 11. Payment, contract formation, the Start Date, receipt of all required inputs, readiness for review and launch are recorded separately. No message, onboarding release or launch is authorised merely by the payment event.

6.11 For an error, duplicate collection, service failure, complaint or disputed amount, A.C.E will investigate and give an itemised written reconciliation. Where a refund or credit is due under the agreement or law, A.C.E will arrange it through the original payment route where practicable. Starting an unfinished stage does not make the whole stage earned. A.C.E does not retain payment for service it cannot supply for reasons within its control without considering the appropriate reconciliation and remedy. There is no blanket no-refunds rule; statutory rights and lawful remedies are unaffected. A.C.E will not double-recover a debt or charge twice for the same committed period.

6.12 The initial-term balance in clause 6.6 applies to voluntary early termination without a contractual right, not to the Client’s valid material-breach termination under clause 6.7. A.C.E will consider credible error evidence, disputes and payment proposals before proportionate suspension. No contractual late-payment interest, administration fee, restoration fee or arbitrary penalty is added. Request cancellation or raise a complaint at hello@acetailored.co.uk; A.C.E will acknowledge complaints within five working days and aims to give a substantive response within 14 working days. These complaint targets do not replace notice or legal rights.

7. Intellectual property, access, and handover

7.1 The Client retains ownership of material it owned before the agreement or lawfully supplies to A.C.E (Client Content). The Client grants A.C.E a non-exclusive licence to use Client Content only as needed to provide, maintain, improve, and support the Services.

7.2 A.C.E retains ownership of its pre-existing and reusable architecture, templates, components, systems, methods, automation logic, workflows, tools, know-how, reusable code, Website Brain, design engine, Base44 projects, Cloudflare architecture, reusable components, and internal systems (A.C.E Materials).

7.3 During the agreement, A.C.E grants the Client a non-exclusive right to use the customer-specific website and deliverables for the Client’s business through the managed service. The Client’s rights in its own Client Content do not depend on payment. Continued hosting is subject to this agreement and its proportionate payment controls. The continuing export rights in clause 7.7 survive expiry or termination. These rights do not transfer ownership of A.C.E Materials or third-party software, media, fonts, platform projects or licences.

7.4 On normal expiry or termination, A.C.E-hosted deployment may end unless the parties separately agree continued hosting. The Client retains its Client Content and any existing Client-owned domain. On reasonable written request, A.C.E will provide a reasonable export of the Client Content and customer-specific website material that is technically available and legally transferable. The export does not require transfer of A.C.E Materials, including the Website Brain, design engine, Base44 projects, Cloudflare architecture, reusable components, internal systems, proprietary workflows, or any third-party licence or material that cannot lawfully be transferred.

7.5 A.C.E may charge separately for agreed migration, rebuilding, extended hosting, technical handover, or assistance outside the export described in clause 7.4. No such charge applies unless agreed in writing in advance.

7.6 An existing Client-owned domain remains the Client’s property. A.C.E does not acquire ownership of it. Any domain or account arrangement must be recorded in the applicable order.

7.7 A normal export covers legally transferable customer-specific text, supplied images and available customer-specific site material in its available format, with reasonable information about the Client-owned domain and destination accounts. On request, A.C.E identifies the available material, format and a reasonable delivery timetable. The Client may retain, use and adapt that exported customer-specific material for its own business after the service ends; to the extent A.C.E owns such material, it grants a continuing non-exclusive licence for that purpose. This does not license the extraction or reuse of A.C.E’s underlying engines, templates, tools, workflows or platform architecture, or override third-party licence conditions. No native platform transfer or full source-code handover is promised. The Order Record states any service-specific export limitation before acceptance. Migration or rebuilding is extra only by advance written agreement. Client Personal Data return/deletion follows the DPA and is not conditional on payment of disputed fees; export must not disclose another Client’s information or credentials.

8. Data protection and confidentiality

8.1 Where A.C.E processes Client Personal Data on the Client’s behalf, the parties must use the approved DPA. The DPA controls that processing, including documented instructions, security, sub-processors, assistance, audit, and return or deletion at the end of the agreement.

8.2 Nothing in these Terms permits A.C.E to retain, restrict, sell, disclose, or exploit Client Personal Data as leverage in a payment or commercial dispute.

8.3 Each party must protect the other’s non-public technical, security, commercial, and business information and use it only for the agreement. This does not apply to information that is public other than through breach, already lawfully known, independently developed, lawfully received from a third party without restriction, or required to be disclosed by law or competent authority.

9. Liability

9.1 Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation.

9.2 Subject to clause 9.1, neither party is liable for indirect or consequential loss that was not reasonably foreseeable when the agreement was made. Each party must take reasonable steps to mitigate loss.

9.3 Subject to clauses 9.1 and 9.4, each party’s aggregate liability arising from events in a contract year, in contract, tort including negligence, breach of statutory duty or otherwise, is capped at the greater of £1,788 and the total fees paid or payable under this agreement during the 12 months before the first event giving rise to those claims. A contract year starts on the Start Date or its anniversary. Connected events are treated as arising on the date of the first connected event and are not counted again in another year.

9.4 The cap and exclusions do not limit fraud, fraudulent misrepresentation, death or personal injury caused by negligence, deliberate or reckless misuse or disclosure of the other party’s confidential information or Client Personal Data, or any liability that law does not permit to be limited. They do not restrict data subjects’ rights against either party or a regulator’s powers. Ordinary claims between the parties, including an ordinary negligent data-protection breach, remain subject to clause 9.3 only to the extent lawful. Fees properly due remain payable; the liability cap is not a discount on the agreed service price. No insurance cover is promised by this agreement.

10. General

10.1 A delay or failure caused by an event outside a party’s reasonable control is not a breach if that party takes reasonable steps to reduce the effect and resumes performance as soon as reasonably practicable.

10.2 A.C.E may use suitably qualified subcontractors and sub-processors but remains responsible for its own contractual obligations, subject to the DPA where applicable. Neither party may assign the agreement without the other’s written consent, except as expressly agreed in an approved contract document.

10.3 Notices must be in writing and sent to the contact details recorded in the applicable order. The parties should first try to resolve a dispute through direct written discussion between authorised representatives.

10.4 These Terms and the incorporated contract documents form the entire agreement concerning their subject matter. If a provision is invalid or unenforceable, the remainder remains effective and the parties will replace it with a lawful provision that most closely reflects its purpose. A failure or delay in exercising a right is not a waiver of it.

10.5 No person who is not a party may enforce this agreement under the Contracts (Rights of Third Parties) Act 1999 unless an approved contract document expressly says otherwise.

10.6 The agreement is governed by the law of England and Wales. The courts of England and Wales have jurisdiction, subject to any mandatory law or jurisdiction rights that cannot lawfully be excluded.

11. Supplier contact and contract formation

Nicholas Barnes trading as A.C.E Tailored; Suite A, 82 James Carter Road, Mildenhall, IP28 7DE; hello@acetailored.co.uk; 01284 844141.

The Client reviews the identified Order Record, confirms business purpose and authority, actively accepts the Service Terms, payments information and Order Record, acknowledges the Privacy Notice and proceeds to secure payment. A.C.E verifies successful payment and reviews the order. The Client’s acceptance and payment are an application for A.C.E to accept; the contract forms only on A.C.E’s manual written order confirmation, as described in clause 6.1. That confirmation provides the exact accepted documents, order identity, Start Date, next billing date, Initial Term end, service scope and any applicable DPA schedules. It is not sent automatically. The Privacy Notice is information about processing, not a consent to marketing. Client processor services require the completed DPA and authorised controller instructions before that processing begins.

12. Version

A.C.E Complete Service Terms V004, dated 10 November 2026. These Terms apply when incorporated into the identified Order Record. A later substantive amendment requires a new version and the applicable agreement process; historical accepted records are not overwritten.